The world is complex. Digitalization is advancing at an unrelenting pace and is increasing complexity. While much can be digitalized, not everything can. Analog and digital coexist and need to have interfaces towards the inside and the outside.
Without IT, many things would no longer work as we are now accustomed to. It is easy to forget that IT is a tool, not an end in itself. IT offers new opportunities, but at the same time it brings new challenges and dependencies. Companies must know how to best exploit these opportunities to have cost and competitive advantages and stay on top of dependencies
Every customer is unique. The basic requirements differ just as much as the internal and external dynamics. The goal is therefore always to work together to find and implement a viable, cost-effective solution for the problem or challenge at hand. And that in the areas of digitalization, IT, (integrated) marketing and strategy. For providers of IT solutions and products and for customers who want to realize the potential of IT. Vendors want to reach customers. Customers want cost-effective solutions that deliver competitive advantage.